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Shaping the future of software driven business

61

“The Persistent Foundation completes a decade

of commitment towards society.” These words

ring in my ears and fill me with gratitude, humility,

satisfaction, contentment, and also pride. Looking

back, I take immense pleasure in all the work that

we have been able to accomplish in this period of

a decade. I am able to measure the impact that

we have achieved because most of it has been

tangible. This decade has certainly been one of

learning and experimenting, and one of tremendous

personal growth.

Over the last ten years, we have come a long

way towards fulfilling our Corporate Social

Responsibility. We started out taking tentative steps

which have now become bigger, bolder, and more

confident. These steps were in the right direction,

which has been endorsed by the findings of the

Impact Assessment Study. Our Charter consists

of three focus areas — Health, Education, and

Community Development, which were decided

upon after research and discussions with the

Board of Trustees.

We decided to take up Health as our focus area to

be able to provide healthcare facilities to people for

whom going to the doctor is the lowest priority. We

started out with doing Breast Cancer screenings

for women, health check ups for school children,

and distribution of spectacles to senior citizens.

Ten years later, we have progressed to providing

artificial limbs to physically disabled individuals,

helping them become useful members to their

families. Getting cleft lip and palate repair surgeries

done on babies born with this disfigurement and

being able to give them an opportunity to enter

mainstream society after being shunned, has

been a very emotionally fulfilling experience. The

cataract surgeries on senior citizens have helped

give them a new lease of life. The specialized

pediatric surgeries, dialysis sessions, a blood bank,

breast cancer treatment for women, and mobile

medicare vans in villages are some of the many

medical services we have been able to provide. Our

work done with school children shows improved

health parameters, better attendance in class, and

more concentration in general.

Education is a field in which the more you do, the

more you need to do. We began with sponsoring

the education of school students and awarding

scholarships to girls to pursue their engineering

degrees. These programs have blossomed into our

biggest andmost successful ones till date. Alongwith

providing financial support, we are now also able to

provide guidance, training, and mentorship to these

students, thus helping in their holistic progress

and development. These interventions have shown

better and improved scholastic performances of

school students. The girls show excellent results

in placements and future career prospects. The

concept of Study Centers has been pioneered by

us. With our intervention, students are able to study

better and improve their academic scores. These

results have indeed been very encouraging for us.

Pune is surrounded by villages. Hence, Community

Development was an obvious thought. Over the

last decade, we have been able to construct wells

for easy access to drinking water. We have also

empowered the farmers and the local population

to help build check dams and widen and deepen

Message from the

Chairperson

Corporate Social Responsibility