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32

Annual Report 2018-19

Knowledge of customer identity has become

the fundamental building block in a modern

enterprise. With the proliferation of technology

and usage of data in modern business models,

accurate user identification has become critical.

As business models and consumer habits

evolve, most businesses, across industries, are

dependent on and are enabled by technology

platforms. As businesses grow beyond current

boundaries, regulations and privacy concerns

are forcing them to become responsible as they

track and understand their customers’ habits,

preferences, and usage patterns by collecting and

analyzing data. Identity and security are integral

as companies utilize the reach and elasticity of

cloud platforms. Systems that enable a business

to expand its knowledge of customer identity in

an agile, secure, and privacy-aware method thus

become the driver of business growth.

The security expertise at Persistent is an important

dimension of how we help our customers deliver

and protect value when composing technology to

project different digital personalities.

Identity, Access,

and Security