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Shaping the future of software driven business
Management Discussion and Analysis •
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Market for our Technology Investments
We have over the years worked with product companies that are building products and technologies that are becoming
mainstream. We have invested in cloud computing, big data, machine learning and security are required by all enterprises that
are deploying next generation technology.
Gartner in the same press release further states
“The choices CIOs make about technology investments are essential to the success of digital business. Disruptive emerging
technologies, such as artificial intelligence (AI), will reshape business models as well as the economics of public- and private-
sector enterprises. AI is having a major effect on IT spending, although its role is often misunderstood,” said Mr. Lovelock. “AI
is not a product, it is really a set of techniques or a computer engineering discipline. As such, AI is being embedded in many
existing products and services, as well as being central to new development efforts in every industry. Gartner’s AI business
value forecast predicts that organizations will receive $1.9 trillion worth of benefit from the use of AI this year alone.”
Opportunities and challenges
Clearly, there is a market for our services, and we have the capacity and capability to deliver to the needs in the market. Despite
the above, it is a fact that we have struggled with growth this year. We believe that our growth rate was challenged because of
the challenges with the business of our largest customer and the fact that it has taken us longer to transition from a business
where our customers were purely software product companies to where our customers are now enterprises that are investing
in software for their business transformation.
We believe that with investments in a new leadership team, marketing and thought leadership through the growth and solutions
team, sales velocity team and partnerships we should be back on track and we will be back on the growth course.
Observation
Response
Work is not going down but the effort for
the same work is going down.
Our business is primarily “effort” based.
Move beyond effort or resource based billing.
Move to asset based billing – IP.
Evolve to value based billing models.
Playing to our strength of being a
technology provider for our customers –
there is a market for technology skills in
the market.
Anticipating a micro-services architecture, invested in Vega, a platform
based on the data – api – experience architecture.
Double down on technology areas. We picked to focus on cloud, data as part
of the regular business and in addition focused on
H2: Software 4.0, Software driven things (IOT), Actionable Insights.
H3: Machine Learning, Genomics, Block Chain, Security
Every business is becoming a software
driven business. Buyers for our product
engineering story are no more restricted to
software companies -- every business needs
what we have expertise in.
Take product engineering to enterprises by focusing on the “how” of digital
transformation and leveraging partnerships for better access to new set of
customers.
We have worked with key players in the
technology space, we can partner with
them for customer access.
While we may not have the necessary credibility with new enterprise
customers, we can invest with partners to access key early adopters.
We have access to capital.
Acquire – end of life products, IP assets and other Companies
Human Resource Management
Organization’s competitive advantage is generated from the human resources and the performance of the organization is
influenced by a set of effective HR practices. Corporate value systems are one of the constituents of its brand building. Our
value systems make us the preferred destination for the campus hires. As the job market continues to be challenging, regular
workforce planning is the key in our talent acquisition plan.
With our spread across 19 countries and about 1/3 of our headcount being women, it makes a very diverse talent culture.
Although, managing diverse workforce is a challenge but it has also brought us few benefits such as innovation, increased
adaptability and productivity.
Persistent University is a learning platform used for talent development. it has various eLearning modules which help for online
trainings. In addition, we also have various leadership programs like “Arjuna”, “Pride” etc. which help nurture the leadership
qualities among entry level and mid-level managers.